Direct Mail

Advantages of Direct Mail

Relation cost-effectiveness:

The cost may in some cases be higher than regular media, but the message actually reaches your target, so the response is higher.

Generates store traffic:

Keep your clients informed and give them a reason to visit your company.

Catches attention:

You can speak to your audience one to one. They will see your message without distraction.

Builds loyalty:

Develop strong long-lasting relationships by showing your clients that you know them and care about their needs.

Convert loyal customers into emotionally loyal:

Win your clients’ appreciation by for example sending them a gift on Christmas or a greeting card on their birthday with a special offer.

Discrete:

If you only use this media, your competition won’t have the knowledge of your strategies and you can also respond discreetly to their activities.

Generates cross- and up-selling:

Sell more by offering complementary or superior services and products to your existing clients.

Measures effectiveness:

Send for example, discount coupons to your customers to redeem at your store and measure how many of them react to your offer.

Possibility to use “see, smell, touch, feel, and hear” techniques:
Be creative and stimulate the senses of your customers.

If you don’t have a data base as yet, ask your clients at the time of the purchase for their name and address, or negotiate with a list broker and select recipients considered most likely to respond positively. We also have a database available of different companies if you require. Afterwards, create your promotional material, bring it to us and we will deliver it to your customers.

Direct mail format examples: Catalogues, brochures, bulletins, invitations, postcards, dimensional mail, letters, coupons, free samples, merchandising, etc. The choice is up to you and your budget.

Tips to make an impact on your customers through direct mail and increase the response:

– use creative unusual forms

– create three-dimensional mail

– personalize your direct mail within segments by personalizing text, images, offers for each customer’s group common needs and interests, or per customer.